Work
Different problems, a common way of working: get close to the problem, use evidence, then make a design decision and check it landed. Start with any of them.
Showing 5 of 5 projects.
01 · Redgate · 2026
How are customers actually using AI with their databases, and where should Flyway meet them? I led the research from plan to recommendation, and the evidence shaped what the team built first.
5 customer organisations · 8 themes · 7 plan versions
Customers weren’t waiting for us. They were already building workarounds.
02 · Redgate · 2025 – 2026
Two connected design problems. First, how to show migration warnings and code-quality issues so DBAs can act on them. Then, how to give teams control over which rules apply, and get those rules into their pipelines.
2 design legs · 3 hall tests · 7 practitioner conversations
The need to change a rule arises where the violation appears. So that’s where the path should be.
03 · Redgate · 2025
A flat setup screen was where most people gave up on Flyway Desktop. I turned it into a short guided sequence, and drop-off fell from 16.7% to 4.6%.
16.7% to 4.6%drop-off
The best fix wasn’t a new feature. It was a better order for the ones already there.
04 · Redgate · 2025
A hidden option and one ambiguous word were sending people the wrong way before they’d even started. Two visible buttons and a clearer label took drop-off from 20.7% to 16.1%.
20.7% to 16.1%drop-off
One extra word, “existing”, did as much work as the layout change.
05 · Adsum Technologies · 2022 – 2024
UK businesses were waiting weeks for HMRC to pay VAT refunds. At Adsum we designed a product that paid them within the hour. Then testing told us the price was wrong, and the answer became two products instead of one.
60-minute payout · 2 tiers after testing
Testing told us the fee was too steep. So we built a second, cheaper product.
Earlier work
Adsum Technologies · 2022 – 2024
User research, prototyping and a redesign of onboarding for a B2B fintech platform.
Result65.7% increase in successful account creation.
University of Bath · 2022
User research, wireframing, prototyping and UX/UI design for a concept app about reducing waste.
ResultPrototype received a special mention.
University of Bath · 2021 – 2022
User research, wireframing, prototyping and UX/UI design for an app supporting people living with OCD.
ResultTop pick by psychologists to be developed into a real app.
