BIO

Hi, I’m Diparati - an enthusiastic, adaptable and easy-going product designer with a passion for crafting intuitive and user-centric experiences. Growing up in India, I was drawn to logical puzzles and computer programming, which led me to pursue a career in software engineering. However, during my time at Cisco, I discovered a deep fascination for human psychology and design.

Motivated by this newfound passion, I began my journey to further explore the intersection of technology and human behaviour. I pursued a master’s degree in Human-Computer Interaction (HCI) in the UK, where I honed my skills in designing meaningful digital experiences. Today, as a Product Designer, I leverage my technical background and design expertise to create products that seamlessly blend functionality with aesthetics.

Beyond the world of UX design, I find joy in expressing my creativity through mandala and zentangle art. As a Certified Zentangle Teacher, I’ve had the pleasure of sharing my passion with others and even turned my art into tangible products like t-shirts, stickers, and tote bags.

With a blend of technical proficiency and artistic flair, I’m dedicated to shaping experiences that not only meet user needs but also inspire and delight. Welcome to my world of design and creativity! 🎨

My journey till now...

2016

Joined Cisco as a software engineer

2018

Started my small business - Entangled in Zentangle

2020

Broadened my horizon, became global events lead and regional creative lead for Cisco ECN ERO

2021

Left Cisco to pursue MSc. in HCI from the University of Bath

2022

Graduated from University of Bath with a distinction in my dissertation

2022

Joined Adsum as the founding product designer

...and I’m just getting started!